The Elements of a Visual Narrative
What are some of the elements you should keep in mind when telling a visual story? A compelling narrative or point of view, an engaging setting and tone, and the right amount of detail to engage your audience. Story is an important element of visual narratives because it helps to give a sense of meaning and organization. Without a story, the visuals can't provide context for what they are showing you. Those principles go hand-in-hand with visual storytelling.
Show, don't tell
Think of your viewers as active participants in the story, they are going to fill in many blanks for themselves and construct their own meanings based on what you have shown them (or not). The key is making sure that your visuals are concise and give enough information to convey the idea you are trying to get across.
Storytellers know that if audiences aren't interested in a story there is no conflict. Conflict spurs interest, so when we are talking about brand storytelling customers won’t be interested in your story unless it relates to the problem they struggle with most often.
Make sure that you are providing enough context in your visual story to avoid any confusion or misinterpretation, so people can understand what's happening as they follow along with it. This creates higher engagement as people create personal connections with artworks, videos, and visual messages.
Businesses shouldn't tell the story of their brand, but rather that of the people behind it. If you want to stand out from the crowd, be yourself. No one can share your unique story because it's not their story--it's yours! The best way to do this is by sharing everyday stories about your employees and customers via social media. This makes you more approachable as a business, making yourself seem like an actual person instead of just another corporation trying to sell products or services. We see many celebrities use social media in this exact manner; they want us to view them as real people with emotions too!
Do you want to know how to use visuals to deliver your message more effectively and creatively? Use the following tips:
- Create tension by using editorial design. Make an emotional connection with readers/viewers through sound, video, graphics, etc...
- Don't shy away from mixing multiple mediums for a creative effect. Be entertaining! Limit information about complex subjects so that it is easier on memory recall
- Infographics are great for illustrating difficult concepts in bite-size pieces of content
- And make sure there's always one clear call to action or desired outcome at all times.
However, crafting a successful visual narrative is no easy task and it takes some practice, creativity, and imagination to put together the right visual elements for your story. Also, it's very rewarding when you're able to tell an engaging and meaningful story through visual mediums.
Storytelling needs to be thought-provoking, innovative, and beautifully designed in order for it to succeed with the intended audience. Visuals need an inspirational artful design that can captivate viewers on all levels: their intellect, emotions, and senses through creative technology such as animations or sound effects.