A company's narrative is the tale that it tells about itself, typically through its marketing and/or public relations departments. A chief storyteller is a corporate employee who is responsible for telling the organization's mission, history, and brand message as they want it to be heard both internally and externally.
The term "content writer" emerged as a result of the internet, when companies realized they needed a consistent message on all platforms and customer perception was starting to matter more. Individuals selected for these posts are frequently former authors of novels.
The job of a chief storyteller, much like that of an author, is to communicate with the targeted audience via messages that are both emotive and ad-hoc. The typical obligations of the head storyteller include increasing employee and consumer engagement, tailoring content to meet different strategic objectives, converting executive vision statements into simple material to consume, constructing clear stories, and assessing the success of each narrative.
Chief storytellers are in charge of a variety of narrative types, and their responsibilities may vary. Smaller tales are generally content marketing in the form of brand descriptions, social media postings, corporate updates, and newsletters. Larger stories may include a greater focus on the company's entire strategy and can highlight the business's aim, purpose, corporate culture, and core values.
In theory, the company's primary storyteller is in charge of "fusing internal messaging, external sales, and marketing with the work that teams actually produce." In practice, there are as many different ways to approach the main storyteller as there are tales to be told.