WHAT IS TRANSMEDIA STORYTELLING?

Transmedia storytelling is a term that has been thrown around a lot in the past few years, but what does it actually mean?


In short, transmedia storytelling refers to the use of multiple platforms to tell a story. This could include anything from movies and TV shows to websites and social media.


Some studios have been more successful than others when it comes to transmedia storytelling.

The Hunger Games franchise is a great example of this. Marvel is also doing a great job with transmedia storytelling.


There are many different examples of transmedia storytelling out there, and we will explore them in this blog post.

Transmedia Storytelling


Transmedia storytelling also known as transmedia narrative or multiplatform storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.


Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience.


Ideally, each medium makes its own unique contribution to the unfolding of the story. Transmedia storytelling exists in the form of transmedia narratives, which is defined as a multimedia product that communicates its narrative through a multitude of integrated media channels.


From a production standpoint, transmedia storytelling involves creating content that engages an audience using various techniques to permeate their daily lives.


To achieve this engagement, a transmedia production will develop stories across multiple forms of media to deliver unique pieces of content in each channel.


Importantly, these pieces of content are not only linked together overtly or subtly but are in narrative synchronization with each other.

Transmedium

 

What is transmedium? Across mediums. Consider prototyping as a source of fertilizer rather than waste. This compost is what allows for the growth of excellent ideas and designs.

 

Once you realize you have alternatives when dealing with problems, you may experiment with a variety of unusual ones. What would you use to prototype a website, with people, or a real product? Let's say you're creating a video.

 

You could discover information that would have gone unnoticed if it hadn't been for transmedium research. Using a transmedium perspective to look at an issue may help you get unstuck.

Which Movie Studio has Been more Successful using Transmedia Storytelling?

 

More and more film studios are employing this technique to promote their stories and campaigns throughout the globe, thanks in part to the fact that movies are one of the greatest media for transmedia storytelling. Several movie studios are now attempting to capitalize on the success of their pictures by expanding access to additional platforms.

 

Hunger games transmedia storytelling


The Hunger Games narrative is an excellent example of multichannel storytelling, with the story world incorporating Suzanne Collins' books:

 

The Hunger Games (2008), Catching Fire (2009), and Mockingjay (2010), four movie adaptations, numerous theme park attractions, mobile games, videogames, an exhibition, and several websites and social media networks.

 

Marvel transmedia storytelling


The Marvel Cinematic Universe is summarized in the following, beginning with its history, usage of many media platforms, business cycles, and popularity from 2008 to 2016, as well as additional information on Marvel's future plans until 2019.

 

Marvel's many fictitious multiverses are described by Jenkins as "radical intertextuality" since they are single-medium compositions that mix comic books and films (Jenkins 2011). We disagree with the view that the Marvel Cinematic Universe is exclusively a film franchise.

 

We believe it's not only cinematic, but also multimodal and interrelated, so it isn't based on single-medium works.

 

Even if Henry Jenkins is ignorant of it, the Marvel Cinematic Universe is a transmedia narrative, according to his own definition.

Transmedia Narratives Storytelling

 

A transmedia narrative has many media platforms and each new text contributes to the whole.

 

In the most ideal scenario, each form of transmedia storytelling does its own job best. Each franchise installment must stand alone.

 

This is the most discussed definition of "transmedia narrative" to date, but while it has several advantages over prior attempts to define the phenomenon, it also has drawbacks.

Transmedia Storytelling Oral History

 

Nothing is new under the sun, according to the adage, which is true in a digital age when individuals are recording their experiences.

 

The development of information and communication technology in the field of oral history has resulted in significant progress.

 

However, it is only the devices we document that have evolved.

 

However, the research revealed numerous applications for oral history interviews in the creation of multimedia, or transmedia storytelling products:

 

Such as exhibitions at public institutions, schools, and communities to engage interested groups; and in families, and individuals who wish to play with new ways of telling their family stories and histories.

Who Invented Transmedia Storytelling?

 

Integration of source material and different media is known as transmedia storytelling, which was coined by Henry Jenkins.

 

It's a technique for producing a consistent and synchronized entertainment experience by incorporating various elements of a narrative across multiple platforms.

Transmedia Storytelling Examples

 

Some of the successful examples of transmedia storytelling are:

 

The Star Wars franchise is one of the most widely recognized examples of transmedia storytelling.

 

Fans of the series, not to mention those who haven't heard of it before, learn about Star Wars through a variety of media. In video games, they may witness lightsaber duels; in cookbooks, they'll find recipes; and at theme park attractions such as the new one at Disneyland, they may live out the life of a Jedi.

 

The campaign produced by 42entertainment for the release of Christopher Nolan's "Batman, The Dark Knight" is one of the most renowned and successful examples of this marketing idea.

 

Another excellent example of transmedia storytelling is AMC's The Walking Dead. Walking Dead began as a comic book series that later became a television program.

 

The Walking Dead comics are a cultural phenomenon, largely due to their popularity and concurrent trends in young adult fiction featuring dystopian worlds and alternate realities.

 

In 2009, AMC acquired the rights to produce The Walking Dead television series, releasing the pilot episode in late-2010. Also, in mid-2015, a companion television series, Fear the Walking Dead, aired following the backstory of the zombie pandemic.

 

Those are all great transmedia storytelling brand examples!

Transmedia Storytelling - Conclusion


Transmedia storytelling is a specific kind of narrative that extends across several media platforms. In this case, Transmedia should be seen as an adjective that describes a way of storytelling characterized by a cross-border, spreading to different platforms by the method.


The creators of the plot originally lay white spots for thinking of the story by the audience. Each medium complements the fictional world of history and gives the viewer a new immersive experience in the story.


Transmedia storytelling provides a unique experience for the audience that immerses them in the story and allows them to engage with the characters on a deeper level.


This type of storytelling is becoming increasingly popular as people are looking for more immersive and engaging experiences.