Which Movie Studio has Been more Successful using Transmedia Storytelling?
More and more film studios are employing this technique to promote their stories and campaigns throughout the globe, thanks in part to the fact that movies are one of the greatest media for transmedia storytelling. Several movie studios are now attempting to capitalize on the success of their pictures by expanding access to additional platforms.
Hunger games transmedia storytelling
The Hunger Games narrative is an excellent example of multichannel storytelling, with the story world incorporating Suzanne Collins' books:
The Hunger Games (2008), Catching Fire (2009), and Mockingjay (2010), four movie adaptations, numerous theme park attractions, mobile games, videogames, an exhibition, and several websites and social media networks.
Marvel transmedia storytelling
The Marvel Cinematic Universe is summarized in the following, beginning with its history, usage of many media platforms, business cycles, and popularity from 2008 to 2016, as well as additional information on Marvel's future plans until 2019.
Marvel's many fictitious multiverses are described by Jenkins as "radical intertextuality" since they are single-medium compositions that mix comic books and films (Jenkins 2011). We disagree with the view that the Marvel Cinematic Universe is exclusively a film franchise.
We believe it's not only cinematic, but also multimodal and interrelated, so it isn't based on single-medium works.
Even if Henry Jenkins is ignorant of it, the Marvel Cinematic Universe is a transmedia narrative, according to his own definition.