WHAT IS A STORYTELLING JOB AND WHAT DOES IT ENTAIL

Storytelling jobs are becoming more and more popular in the digital age. In fact, storytelling is now a key component of many different jobs.


From data storytelling to brand storytelling, these positions are essential for businesses looking to create engaging content and connect with their audiences.


If you're wondering if storytelling can be a job, the answer is yes! There are many different positions where storytelling can be advantageous.


In this blog post, we will explore the world of storytelling jobs and identify three jobs where storytelling can be advantageous.


We will also take a look at some of the key skills required for a successful career in storytelling.

Storytelling Job Description

 

As a storyteller, your job is to create and share engaging narratives for your listeners. Whether you are reading aloud to an audience or encouraging people to react to your words in certain ways, your role as a storyteller is crucial in drawing people into the story and creating an emotional response.

 

Some of the key elements that go into a good storytelling performance include relaying details about the setting or characters, using tone and body language to evoke certain emotions in your listeners, and tailoring your words and approach to suit different audiences.

 

Whether you are telling traditional folktales or modern-day fables, it is essential that as a storyteller you tap into the power of words and harness their potential to shape the way others perceive and experience the world around them.

 

After all, stories have been used for millennia as powerful tools for sharing information and helping us make sense of our world. With patience, creativity, and skill, you can continue this long tradition of storytelling by engaging those around you with well-crafted tales that capture their imaginations and keep them coming back for more.

 

Future of storytelling jobs


Those who talk about things, have power over the world is a saying that has held true, even today, when everything is a narrative. Storytelling has evolved into a standard tool for more successful communication in both business and science. It is better than data and statistics. Technology is changing the way stories are told, but not the fundamental principles of this job.

 

What is the difference between a storyteller and an author? What does it imply to be a narrator? We should take a step back and consider what storytelling is in order to comprehend this profession, its present, and its future. It has now become a lifestyle, affecting how we live and work.

 

It ranges from Youtube video novels to Instagram Stories, as well as brand narratives and brand journalism: we now exist in an endless stream of content and information designed to keep us occupied at all times.

 

The variety of stimuli is one of the reasons why we are so addicted to technology in general.

 

It's difficult to separate ourselves in a continuous flow where Instagram sees nearly 95 million photos uploaded every day, with 3.5 million shares and likes being added on average. On Tik Tik, videos are posted at a rate of 236 per minute.

 

A complete narrative siege. Storytelling is required for this reason because it offers a set of tools for businesses to express themselves and emotionally connect with their target audience.

 

They can also heighten the value of their brand and goods while simultaneously boosting sales. Companies may also communicate internal experiences and working methods to improve their online reputation.

 

A company today is no longer viewed as a sort of institution set in stone but as a human and personal experience.

 

As important as it is for individuals and organizations to discuss themselves and their businesses, there's a danger that it will be seen as a rival, detractor, or simply someone who doesn't know you well if they don't.

Jobs Related to Storytelling

 

Many disciplines depend on storytelling, and you may communicate compelling narratives in a variety of ways, including writing, video, audio, design, or a combination of all of those media. You can use your major to hone your storytelling abilities in a variety of industries. You could:

 

  • Create documentaries that spread awareness of issues you care about.
  • Develop online courses in your area of expertise.
  • Write articles for online or print media outlets.
  • Start or contribute to a podcast or web series.
  • Work as a screenwriter for television or film.
  • Explain the nuances of a case to a jury as a lawyer.
  • Inspire people as a religious leader
  • Help companies promote their products and services as a marketer.

Jobs That Involve Storytelling


We will identify three jobs where storytelling can be advantageous. While it's often said that "everyone has a story to tell," there are some professions in which being a good storyteller is an essential skill. Here are three examples of jobs that have to do with storytelling:


Digital Storytelling Jobs: In the age of social media, many brands are looking for creative ways to tell their story and connect with their audience. That's where digital storytellers come in. These professionals use a combination of writing, photography, video, and audio to create engaging content that can be shared online.


Data Storytelling Jobs: Data can be boring. But it doesn't have to be. Data storytelling is all about using data to create compelling narratives. Whether it's creating infographics or developing interactive data visualizations, data storytellers help to make complex information more understandable and accessible.


Brand Storytelling Jobs: A brand is more than just a logo or product. It's a story. And those who work in brand storytelling help to craft that story and communicate it to the world. From developing marketing campaigns to writing website copy, brand storytellers play an important role in shaping the way people perceive a company or product.


Now let's get a more detailed description of each one of those.

Digital Storytelling Job Description

 

In today's world, nothing is as it used to be. Technology has revolutionized everything. Every action of cultural, physical, and emotional consumption depends on narrative plots in both whole and fragmented forms. Although technology has altered our body of knowledge considerably, it remains only a tool for achieving an end.

 

The real problem is the fiction economy, in which the symbolic-technological, emotional, and value aspects of reality and objects have overtaken the practical and functional side. This transforms everything, including the storyteller world.

 

The logic is self-explanatory. Today, a business is no longer considered a static institution but rather a human and personal experience. The distinction is, in effect, a narrative that can be constructed around characteristics such as one's appearance, company name, or goods or services.

 

Companies must also engage with their target audience, which is why they need the assistance of digital technology. In days gone by, when traditional media did all the selling for you, one piece of content was enough: it was horizontal and immediate, to say nothing of attractive.

 

We must provide a slew of information, content, and stories these days if we want to utilize the current communication channels, especially social media. And because these channels are no longer one-way, there is also a need for audience interaction.

 

The narrative is the lifeblood of creative work. Learn how to shape thoughts with words, enthrall your audience, and market your idea as you develop an online series about an independent band, a documentary about a performance artist, or a mind-bending fantasy epic. Digital storytelling careers include:

 

Brand strategist, Concept artist, Content strategist, Content writer, Digital marketer, Digital illustrator, Graphic designer, Social media manager or strategist, Storyboard artist, UI/UX designer.

Data Storytelling Job Description


Analytics has a lot of job possibilities because of the continuing inflow of data and its influence on business. However, utilizing data and releasing correct insights and answers is not simple.


Data analytics is the process of transforming data into graphs, charts, and other visual representations to convey meaning to an audience. Not everyone may comprehend data-driven actionable insights.


Other teams, such as business and human resources, might find it difficult to understand dashboards owing to their firsthand experience and deep knowledge. As a result, the IT sector has developed an innovative technology known as data narrative storytelling in order to make outcomes narrative.


Data storytelling is the art of telling data stories in such a way that humans can comprehend them. Data storytellers, like storytellers, begin with a beginning, progress to a middle section, and conclude with an outcome.


They also have worldly sentiments, such as empathy, to help listeners grasp the material more quickly. Worldly emotions such as empathy are being introduced into data storytelling in order to make people connect with it.

Brand Storytelling Job Description

 

You'll handle brand stories and content for a variety of themes across a wide range of digital platforms, from the web to social media to emerging immersive platforms such as metaverse.

 

Here's an overview of what a typical day in your life would look like - researching and discovering strong brand stories, formulating content plans, organizing production, ensuring publication, and monitoring performance.

 

You'll need to have a firm grip on cultural trends, and new and developing platforms, be adaptable in experimenting with new concepts, genres of content, platforms, and pushing the limits of what's feasible.

 

You'll be in charge of projects and schedules with Intel's external creative agency partners as well as our internal production crew.

 

Bring your creativity and innovation. This is your chance to join a forward-thinking, creative, and fast-growing team that understands culture, trends, technology, and the most up-to-date marketing strategies.

 

It's crucial to work alongside team members in the Brand Strategy, Partnerships, Storytelling, and Social Media team, which is part of the Brand, Creative, and Media division of the Global Marketing Organization.

 

Some of the main responsibilities would be:

 

Managing content development, production, and publishing for key brand moments and storytelling content franchises.

 

Ensure content makes it from ideation to execution. Work with channel teams to build channel and publishing plans with a clear rationale for platform and channel selection. Work with the paid media team to ensure content is amplified as required.

 

Work closely with the data and analytics team to establish reporting cadence. Leverage research, social listening, and data analysis to define actionable insights.

 

Identify opportunities for new platforms and/ or channels from market trends and analytics that will have a measurable impact on the business and make recommendations as needed.

Storytelling Job Titles

 

Most Popular Corporate Storytelling Jobs: Corporate Communications Manager. Corporate Communications Consultant. Vice President Corporate Communications. Corporate Communications Associate. Corporate Development Associate. Corporate Communications Specialist. Corporate Communication Specialist.

Storytelling Job - Conclusion


It's possible that storytelling is an inborn human capacity, but it isn't always enough. Developing one's talents and a lengthy process of study and practice are required to become a storyteller.


After a theoretical stage, there is generally an applied phase. In most organizations, the duty of the narrator is filled by a creator of content or distinct consultants who are frequently engaged directly by businesses or communication agencies.


Today, individuals are more inclined to purchase a product if the company selling it is reputable, attentive, and able to go beyond the confines of profit alone. The shift has now become irreversible.


This is why it's critical to concentrate on the abilities and professions that can lead to industry growth and innovation, from content managers to podcast producers, in a sector that will be increasingly important in the coming years.