Internal Storytelling in Your Company's Internal Communications

An artwork of a colorful business woman (internal communicator) in a gray toned team meeting

Benefits of Internal Storytelling for Your Internal Comms

Strengthen your company culture with powerful internal communications that use storytelling

The power of internal storytelling in the workplace is used as a means to help employees understand and follow the company's core values. This helps create a sense of identity for employees and motivate them to contribute to the organization's success.

Internal communications that utilize storytelling also aids employee's actions needed in the adoption of innovative business strategies, greater safety measures, and/or exceptional customer experiences.

Additionally, internal storytelling builds trust between employees and leadership. The internal communicator's job is to discover the behavior that must be exhibited by employees and then figure out what emotional and informational needs will assist staff in performing the task.

In this article, I will explain the benefits of internal storytelling and how you can use it in your company.

Internal Storytelling for your Company


Stories have the potential to captivate our attention and elicit empathy, making them effective tools for connecting and engaging your staff.


Stories are effective at amplifying a message and making it more memorable. Not to mention that stories may appeal to employee emotions and instill pride while also fostering trust and connection.


The way your company approaches internal storytelling has a major influence on its performance. When you can communicate with your team and tell tales that inspire them to take action, your stories might help to promote positive change, increase employee engagement, produce progress, and focus on digital transformation.


Internal storytelling focuses on how you market your company to your internal staff. You may encourage a culture of content marketing among your employees by way of communication, education, and collaboration.


However, implementing a content marketing strategy that contributes to the success of your business isn't as easy as it looks. Managers may believe that simply because they work for you, they are required to contribute to your marketing and customer service efforts. That is simply not the case.


Employees are more concerned with personal goals than corporate ones, especially if they have a less important role in the larger process. They may be most concerned with doing their own job well and simply making their employer happy if they have a very specialized function or work under a mid-level manager.


They won't be enthusiastic about having more work assigned to their plate, especially if it has nothing to do with their job description. Even the most stubborn team members will eventually come around, with a simple approach and an inspiring narrative.


Employees are most inspired when internal communications are successful. However, getting through to individuals may be difficult, especially if your communication is monotonous. Make sure your communications are going to pique their interest and make them sit up and take notice. Make it applicable to them.

Benefits of Internal Storytelling


If your firm is creating its own narrative, each department should have a section. Each team throughout your company should believe in your tale and believe they have a voice in communicating it to the world.


But, how do you create a culture around your content marketing efforts? How can you get everyone in your organization to embrace the content strategy that you're developing?


Take some time to think about how you can best appeal to your employees' interests before considering incentives or accountability systems.


There could be several distinct types of personalities employed by your company. Some are attempting to move up the corporate ladder. Some want to specialize in a certain area and gain experience. Others just want a stable 9-to-5 job that they can put their feet up at when they get home.


It doesn't matter what your workers' reasons are; it's critical to recognize that you must appeal to both their head and heart in order to earn their collaboration and confidence. Is this something you've heard before? It should be.


This is, in many ways, what you're doing with your consumers. Create employee personas and appeal to their distinct wants and needs in the same way that you would when approaching a customer persona strategy.


What does this have to do with project management? This is critical because it helps you gain buy-in from all levels of your company. It will give them a voice, making them feel like more than just a number.


Employees will be more engaged and productive when they are given the opportunity to contribute to the goals of your company as a whole rather than feel compelled to take part in something that has little or nothing to do with them.

Which is one benefit of internal storytelling?

Use this opportunity to educate your employees about the values, brand story, and existing approach that you stand for. Give them the tools they need to succeed by sharing these things with them.


Your employees may benefit from everything from newsletters to trainings, a communications platform, and even a podcast or internal blogging to help them discover their place in your narrative.


As a result of these communications, you may be able to recognize successes, evaluate your possibilities, and generate new ideas in a group setting.


Everyone wants to be heard. They want to feel that what they're doing for you is useful in some manner. By allowing your team members to contribute their own ideas to your plan and being heard, you'll keep them interested and driven.


No one wants to feel like their ideas are worthless. Make sure your company has the infrastructure in place to support innovation and encourage your employees' creativity.


Is one benefit of internal storytelling

Employee personas are particularly useful since they provide you with immediate insight into what motivates your workforce on a more profound level.


Every one of your employees is working for you for different reasons, whether it's as a stepping stone to a new profession or as part of a company's path to greater heights.


Giving children a voice and assisting them in their efforts allows them to be heard, make a difference, and develop their personal brand.


It's up to you to sell them on the advantages of contributing to your content strategy through internal storytelling. Once you've done so, you'll have a solid content-production culture.


Your team will be more engaged and motivated by their contributions, and your clients will learn a lot about the organization's culture and dedication to its personnel.

What is Called Internal Communications?

Communication is the transmission of information from one person or device to another. Effective communication and collaboration among the organization's members are made possible by a group of processes known as internal communication.

The function of internal communication is to promote effective communications among members of an organization.

The scope of the job varies by company and practitioner, from producing and delivering messages and campaigns on behalf of management to promoting two-way discussion and developing the organization's participants' communication abilities.

The field of internal communications, which is concerned with communicating effectively between individuals inside an organization and their organizations, requires particular knowledge from a number of professional areas.

It draws on the theory and practice of related fields such as journalism, information management, public relations (such as media relations), marketing, human resources, and broader organizational studies, as well as communication.

It's important to improve your internal comms and pay attention to the following:

  • The internal communications tools you use
  • How you use them to reach your employees
  • The overall effectiveness of your internal communications strategy

When it comes to internal comms, what's important is how you use the tools at your disposal to reach your employees. You need to have a strategy in place that takes into account the different channels your employees use to consume information.

Communication Storytelling

Communication storytelling is an interpersonal communication for people to share messages and connect with others. It can be done through verbal or non-verbal methods. Storytelling is a powerful way to communicate and engage people.

Interpersonal communication strategies are important for internal communicators. After all, great internal communications storytelling is all about people talking to people. Internal communicators need to be able to tell stories that build relationships, influence behavior and create connection.

Corporate Storytelling

Corporate storytelling is the act of using narrative techniques to the way a company does business. You can use it to share your company values, inspire emotion, and create personal connections with colleagues and customers.

It's important for employee experience and internal communications pros to understand how storytelling can be used to improve internal communications. After all, internal communications is all about people talking to people.

Internal communicators need to be able to tell stories that build relationships, influence behavior and create connection. Fortunately, there are a number of storytelling techniques that internal communicators can use to improve their craft.

Internal Communications Platform


The difficulty in today's internal communication is ensuring that your employees are engaged, which means they understand, remember, and communicate your company's wider strategy and vision. Active workers are required to help the overall objectives of your business.


Internal communications platforms, such as Workplace, Yammer, Slack, Teams, or other current technologies, are ideal for internal storytelling. You can use a visual medium to tell your stories and measure employee engagement in the form of views, comments, and reactions.


Internal communications platforms should be a major element of any internal storytelling plan because they allow you to get your message out while also providing two-way communication and feedback.


Because Workplace is a fully mobile solution, even employees who are on the road, or who might not have access to corporate email can access Workplace from their phones and provide their two cents on the stories being told within the organization.

What is Internal Blogging?


Internal blogging is a digital communication tool designed to improve internal communication and knowledge sharing inside the organization. It allows the entire team, and different departments, to engage in discussion and idea exchange in an organized manner. 


Moreover, it could be used not only for sharing the latest information but as a knowledge base and company wiki as well. What are the benefits of Internal Blogging? There are many benefits of internal blogging, including improved communication and knowledge sharing, increased transparency and collaboration, reduced email traffic, and more.


What are some tips for getting started with Internal Blogging? If you're thinking about starting an internal blog for your company, here are a few tips to get you started:


  • Define the purpose of the blog.
  • Choose the right platform.
  • Decide who will write for the blog.
  • Create a content calendar.
  • Promote the blog internally.


An internal company blog is a powerful tool that can help improve communication, collaboration, and knowledge sharing within your organization. Follow these tips to get started with internal blogging today!

What is an Internal News Story?


Storytelling for internal communications is more of a creative approach than a structured one. There is no limit to the kind of information you can convey through stories. So don’t think of them as suitable for only a certain type of post.


For example, a story doesn’t always have to be about a recent accomplishment within your team or department. It can also be:


A customer success story: A case study depicting how a customer installed or used your product and the outcome they achieved.


An internal press release: A news story announcing a new initiative or goal that your organization has taken up recently.


An external article: A leading research study or opinion piece that is relevant to your organization and its culture.

Internal Exposition Storytelling


Internal exposition storytelling is a technique used to provide information about a character's thoughts, feelings, and motivations. It is an important tool for creating empathy with the reader and can be used to heighten the emotional impact of a story.


Internal exposition can be conveyed through dialogue, inner monologue, or character action. In order to effectively use internal exposition, the author must strike a balance between providing too much information and too little.


Too much information can bog down the story and cause the reader to lose interest, while too little can leave the reader feeling confused and frustrated. An internal exposition is an important tool for writers, and when used effectively, it can help to create a rich and engaging story.

Internal Genre


Internal genres are forces that exist within the individual opposed to the protagonist's attempt to fulfill a hidden goal. The subconscious object of desire is the final requirement in a protagonist, whereas the conscious object of desire is the want, his immediate, on-the-surface identifiable aim.


In a thriller, the protagonist's external conscious object of desire is to save a victim. But he may also have to give up himself for someone else in order to redeem himself for a previous ethical mistake. He may also need to understand the truth about who he is and why he does the things he does at a fundamental level.


In the rescue plot, the protagonist is aware of his or her desire to save the victim.


If the protagonist were to sit down with a friend or a therapist and be questioned as to why it is so vital for him or her to save this victim beyond "doing their duty," he'd eventually realize that his urge is born of a need to recover from an earlier trauma/moral failure in his past.


The hero's internal object of desire is the need that lies hidden beneath the surface. The redemption plot is just one of a number of internal content plot ideas that may be utilized.

Internal Conflict


A character's internal conflict is a battle going on in his or her head. The things the person believes in, but just can't quite grasp.


In opposition to external conflict, in which a character is facing off against some external force like as armed conflict or a chain-breaking on a bike, or not being able to pass a roadblock, internal conflict occurs when two or more people try to resolve their differences but are unable to do so.


The issues posed by internal conflict are typically ethical or emotional in nature. A character's hesitation or self-posed questions such as "what was it that I did wrong?" would be indicators of internal discord.


An internal struggle might also be a problem with decision-making. The phrase "internal conflict" is frequently used to describe a military fight between two factions within a nation, such as a civil war.


A domestic issue is an internal conflict, and it might be triggered by political, economic, or religious factors.

Internal Storytelling Literature


The works of Russian author Leo Tolstoy often explore the internal lives of his characters. In War and Peace, Tolstoy uses internal exposition to give the reader a deep understanding of the motivations and thoughts of his protagonists.


Tolstoy's use of internal exposition allows the reader to empathize with his characters and understand their actions in a deeper way.


Thomas Hardy's novel Tess of the d'Urbervilles is another example of a work that uses internal exposition to great effect. Hardy's use of inner monologue allows the reader to understand the thoughts and feelings of his characters in a very intimate way.


Both War and Peace and Tess of the d'Urbervilles are examples of works that use internal exposition in a very effective way. Internal exposition can help to create a deeper understanding of the characters and their motivations.

Internal Storytelling - Conclusion

Internal storytelling is a powerful tool that can have a major impact on your company's performance.

When done correctly, it can promote positive change, increase employee engagement, produce progress, and focus on digital transformation.

In order to reap the benefits of internal storytelling, you must first understand how to effectively communicate with your team and tell tales that inspire them to take action.

Only then will you be able to create a culture of content marketing among your employees that encourage education, collaboration, and communication. Internal storytelling is a complex process, but when done correctly, it can be a major asset to your company.