The difference between storytelling and advocacy: Two sides of the same coin
A large part of the difference between storytelling and advocacy is in the outcome of both. Advocacy is about persuading people to take some type of action. And storytelling is about telling a story that will stir up emotions such as empathy, compassion, or anger which will lead to action.
Stories help us understand complex issues, solve problems, and form emotional ties with others--and they can also be used as an effective strategy of persuasion. In fact, storytelling can be one of the most powerful ways to advocate for something that you believe in.
Not everyone is a fan of numbers and research! Telling stories can help people understand your point better than just throwing out cold hard facts about it.
Storytelling can also be a useful strategy for advocating because it shows how your message is related to other people's lives, rather than appearing as an isolated issue that doesn't affect anyone aside from those who you're trying to help or convince. Telling personal stories about the issue at hand helps show its relevance and impact in a more relatable way.
Advocates often use storytelling to illustrate how their cause impacts real people's lives. It's a great tool to show the human side of an issue. This can be especially effective when you're trying to convey complex ideas that are hard for some people to understand--especially if those concepts involve numbers or statistics! In fact, research shows that stories about real-life events and experiences tend to stick with us better than abstract facts.